THE BEE MARKETING AGENCY
You’re online
And so are all of your customers. Make sure your message and brand are where their attention is.
Content Calendar
We will have your upcoming post schedule available to view inside your portal so you always know what message is getting posted next.
Your Content Designs
Take a look at the designs we have already made that are in queue for posting. Need a change? Let us know right inside your portal.
Support & Reporting
Keep an eye on your stats. We do. We are always adjusting posting designs, types, timing and frequency to give you the most views and results.
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What we do for you
Brand Perception
Your online brand perception is a critical component of your brand health. There are more people finding you online than in-person and judging the quality of your business on what they find.
Your Message
Your values, your mission, and your unique selling propositions are just a small piece of your message. We help to craft your brands story and target your audience with messaging that resonates.
Audience
Our goal is to get your content in front of your audience. But, size matters. As we work to grow your social media following we utilize our internal influencer pages to give you the boost you need.
Scheduling
Stopping posting last minute! We’re all guilty of waking up on a holiday and posting some cute post on our business page. That ends today. We schedule content out over 30 days. Giving you the much needed time to focus on your business, not your social media.
Content Marketing
Our content creators include authors for long written format to videographers for video marketing campaigns. Every business has a different message type that is received best by their consumers. Our job is to match the content type to your target market.
Video Marketing
Our video marketing abilities are limitless. We utilize the best in the business technologies hardware and software to tell your story. We’ve worked with hundreds of companies and municipalities crafting great videos, let us know how we can supercharge your brand.
Video Marketing
Check out our quick video created for Laughlin Ranch in Bullhead City, AZ
About Us
Located in Kingman Arizona we are a small news publication that works with Talisman Marketing Consulting. This partnership allows our businesses in the community to harness the enormous reach of The Bee News. We believe that even in small communities like found in Mohave County we can make a big impact and help businesses get their message out to many people. We average over 600K-900K monthly impressions across our online platforms.
Our Industries
Times are-a-changing. The old ways don’t work anymore so we pivot, adjust, and master the new ones.
Newspaper
In 2018, U.S. newspaper circulation was at its lowest figure since 1940, the year when circulation information was first made available. According to the Pew Research Center, in 2018, daily newspaper circulation (print and digital) was an estimated 28.6 million for weekday and 30.8 million for Sunday. That was a drop of 8% and 9%, respectively, from the previous year. Not surprisingly, ad revenue has also fallen precipitously, from $37.8 billion in 2008, when the Great Recession began, to $14.3 billion in 2018, a 62% decline. Even one of the wealthiest businessmen in the world, Warren Buffett, has sold his stake in newspapers. In January 2020, Berkshire Hathaway sold its newspapers to Lee Enterprises for $140 million. As more and more people get their news online or through social media, the newspaper becomes less and less valuable as a feasible advertising channel.
Radio
We now anticipate a 25.0% drop in radio advertising from 2019-2020. A decrease in radio ad spending is likely to limit the growth of the radio advertising market. A decline in ad spending on traditional channels is part of a long-standing trend. The companies are investigating alternative business models and evaluating innovative emerging technologies such as online fixed programmatic display and mobile video that provide consumers with instant access to the content. With rising competition from digital avenues, especially social media, along with dried up core ad revenue spend, our updated analysis on the three largest radio networks indicates the average unit ad rates per 30-second spot is expected to decline 18.2% in 2020 compared to 2019. As more customers tune to the news and music on their mobile devices the trend will continue to increase.
Direct Mail (Junk mail)
A number of surveys indicate that direct mail is losing ground to electronic alternatives such as email, social media, search, and mobile marketing. Almost 80% of the mailers interviewed for this study expect their print-based direct mail, as a percentage of total direct marketing budgets, to decline over the next three years. On average, print-based direct mail will decline from 49% to 36% of
their overall direct marketing budget from 2017 to 2020. The decline is relative to the lessening conversion rates and cost per aquisition. Email, Social media, and online programattic now demand the higest overall ROI. In simple terms, you’re throwing away your money on direct mail.
Publications
The estimated revenue of periodical publishers in the United States fell sharply in the past decade from 46 billion U.S. dollars in 2007 to just over 26 billion in 2019, and print advertising and subscription revenue is a sore point for even the larger media conglomerates like Meredith Corporation. Magazine advertising spending chart below.
Video Marketing
Check out our video producted for ARIZONA@WORK
“Don’t use Social Media to Impress People, Use it to IMPACT people”
-Dave Willis
Articles
Creative (Creation)
Do you know the difference between creation and curation? This is a big question to ask when developing your short and long term content strategies. It's also a very delicate topic in regards to SEO if applying your content strategy through your website which is what...
What’s Traditional Marketing
When you drive by a billboard and think to yourself, "I wonder why people still pay to have those", then you're a lot like us. But, and it it's a big BUT, they have their place with some business types. Although it's slim pickings. "Diesel Station ahead with Arizona's...
Branding
Striking yet simple. That's the short story of your branding strategy. Less is more means a lot in terms of branding as well. Using icons and fonts that balance and signify an organization can be the make or break for some types of businesses and organizations....
Video Marketing
Video marketing video collaboration for the Laughlin Nevada Chamber of Commerce and Laughlin Tourism Commission.
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